Why do you go on a business trip? To conduct business more efficiently, meet with clients and other stakeholders, attend important business meetings, speak at conferences, deliver presentations and the list goes on and on. Business trip can be stressful and time consuming, especially if you have not planned the trip in advance or not using the right tools.
It is important to strike the right balance between what you need to do and what your companies want to do. Businesses expects their employees to be productive and abide by the guidelines and travel policy while the employees want to enjoy their trip to the fullest. Companies are still trying to automate their travel process but there is still a disconnect between traveler’s needs especially, when it comes to travel needs of travelers of different ages.
Here are five problem areas related to business travel and their solutions.
1. Relationship with Traveler
It is quite unfortunate to see that both employer and employee is not on the same page when it comes to business travel. On one hand, there is an employer who want to make business trip more productive while the employee wants to see business travel as an escape from hectic routine and have some fun. Company want their employees to follow the business travel policy to keep the business travel cost low even if it means to compromise on comfort and convenience on business travelers. On the contrary, employees going on a business want to indulge in some retail therapy.
Every traveler is different and so do their needs. Travel companies who are following the one size fits all formula will struggle to stay afloat as the demand for custom made, on demand travel services increases. It is important for companies to create detailed profiles for business travelers and know their preferences to deliver a more personalized travel experience. Let’s say you want to go on a desert safari Dubai trip. Traveler don’t want to be overwhelmed with dozens of options, they will be happy with fewer options that fulfill their needs. Travel companies who adapt and tailor their services according to traveler’s needs are the ones who will succeed in the long run.
3. Approvals Before The Business Trip
If you ever booked a trip with a travel agent or have traveled many years back, you might have to go through a painful pre-trip approval process. Although, these approval processes are created for compliance purposes but it complicate things for business travelers. What’s worse is that trip request send rarely contains all the information required for approval. Due to this, it is almost impossible to automate the approval process.
Many companies are working on developing booking tools that let users check the real time trip costs, offer alternatives, recommendations and similar options so that travelers can choose the best option and some have succeeded in doing so to a certain degree. Another advantage of booking apps is that it eliminates the cumbersome process of communication between traveler and company which use to happen many times before a trip is finalized.
Business travel can lead to stress and put you in difficult situations but travel companies can make business travel less of a hassle for employees by using efficient communications. From alerting travelers about delayed and cancelled flights to sharing useful advice with them, the more traveler company keep their customer informed the better. Many companies will use chatbot technology to provide round the clock customer support to clients and educate them about their policies. Chatbots will serve multiple purposes for travel companies and travelers will be communicating with a chatbot very soon.
Travel industry is becoming more and more important with each passing day. In order to stand out from the crowd, travel companies will have to keep looking for loopholes and plug in those gaps to provide a seamless travel experience to their customers. This would only happen if the travel company takes feedback from their customers and use that feedback for making future improvement.
When the customers see that the company is improving their services based on their feedback, they feel valued and tend to stick to the same travel company. By following this approach, you can make many loyal customers who can also serve as brand advocates and share their positive experiences with friends and family members. For instance, you want to go on a cheapest yacht rental Dubai, travel company should take feedback from them to improve the experience even more.
Which problem areas of business travel you have been affected from? Feel free to share it with us in the comments section below.